I Build Websites That Rank & Convert
Most developers can't write. Most writers can't build. I do both — combining Next.js development with SEO-driven content to help clients grow online.
My skills
What I Do
Two skills that most freelancers offer separately — I bring them together.
Full-Stack Web Development
Custom web apps and sites built with React, Next.js, Node.js, and Ruby on Rails. Fast, scalable, and SEO-ready from the first commit.
SEO Content Writing
Long-form articles, blog posts, and web copy written by someone who actually knows the subject matter. Built to rank, written to convert.
Content Strategy & SEO Consulting
A full content roadmap built around your business goals — keyword strategy, competitor gaps, topic clusters, and a publishing plan that compounds over time.
Why Clients Choose Me
Most freelancers make you choose between a developer and a writer. You shouldn't have to.
One person. One brief. No handoff.
When the same person builds your site and writes your content, nothing gets lost in translation. No misaligned briefs, no "that's not my job" — just work that ships.
Technical writing that actually ranks.
I write IT, SaaS, and eCommerce content as someone who understands the subject. Not a generalist padding word counts — real expertise that earns trust from readers and search engines.
5+ years of remote client delivery.
US and European clients have relied on my work for years. I know how to communicate across time zones, hit deadlines without chasing, and deliver without hand-holding.
Code that's built to be found.
Every site I build is fast, accessible, and structured for search from day one — Core Web Vitals, semantic HTML, structured data. SEO isn't a plugin you add later; it's baked in.
Featured Work
Results I've delivered for real clients.
Hydroponics Central — Built, Written & Live
Designed, built, and launched Hydroponics Central — "Your Hub for Everything Hydroponics." A full Next.js content platform covering soilless gardening from beginner guides to DIY builds. I wrote every article, built the whole stack, and own the SEO strategy.
Internal Management System — Ngamia Africa
Built responsive web interfaces for internal management systems at Ngamia Africa. Integrated RESTful APIs, handled cross-stack debugging, and managed Git repositories for a production-grade internal platform.
What Clients Say
Results speak louder than promises
"I recommend Carl as a great writer on tech and eCommerce-related topics. During our cooperation, he was always available, attentive to details, and adhere to deadlines."
"Carl is a good and cost-effective writer. We've worked with him for a long time and we're happy with his performance. The only reason we're closing his contract is because of a shift of our company focus."
"Carl did an excellent job. Will be happy to work with him again in future."
Ready to Grow Your Online Presence?
Whether you need a fast, well-built website or content that actually ranks — let's talk about your project.